There is something that is extremely important to your new or existing business, and that is a logo. I have been asked several times “Why do I need a logo”.   Before I get right into that answer, let me give you a little background on logos. Did you know the logo dates back to ancient times when merchants traded largely with illiterate populations? Businesses targeted their largest market with logos that symbolized their companies.

Ok, why do you need a logo? When you see the two golden arches, what do you think of?  How about that swoosh, or the two red circles that look like a target. When these logo were first designed they were nothing more that lines and colors, but after time they grew with the companies and started representing what they stood for. The products and services that they offered, they branded themselves in the market different that all the others. That is why you need a logo!

Matt Ruedlinger