A study was done by Baylor University on 20 Mary Kay beauty consultants, half of whom distributed promotional gifts (imprinted lint removers) to customers, the other ten offered no promotional gifts. Both groups then asked customers (200 in all) to refer their names of acquaintances.

Here are the results!

• Salespeople who gave promotional gifts to there customers received 22% more referrals than salespeople who did not use promotional products
• 40% of the salespeople commented on how well the gifts were received by their customers.

In another study by the PPAI, a survey of business travelers at Dallas/Fort Worth Airport was conducted. More than 71% of travelers indicated they had received at least one promotional product in the last 12 months. The study also showed that respondents ability to recall the name of an advertiser on a promotional products was 76% compared to the recall of a print publication they had read, which was 53.5%.

Successful promotion campaigns don’t happen by chance! They must be carefully planned, taking into consideration the audience, budget, and the result to be gained.

Key to its success:

• Define a specific objective.
• Determine a workable distribution plan to a targeted audience.
• Create a central theme.
• Develop a message to support the theme.
• Select a promotional product that bears a natural relationship to your profession or communication theme.
• Don’t pick an item based solely on uniqueness, price or perceived value.

If it seems like a lot to consider, well it is! You need a qualified, reliable marketing agency consultant that can help you plan the best promotion for reaching your objective.

Matt Ruedlinger