Triple R Marketing

Are you a Goal Setter or a Goal Achiever?

Matt Ruedlinger — Sun, 21 Feb 2010 23:38:31 +0000

How often have you made goals? Write it down if you can think of a number. Now think for a minute and answer, how many of those have you achieved. What is your percentage – 10, 30, 50, 70%? There is no magic percentage that you should fall in, but only your personal and financial gratification.

Write your goals down!

Writing you goals down help clarify your thinking, keep you on track, and reinforce your commitment.

A famous study from Yale in 1953 reported that 3% of Yale graduates that had written goals had more wealth years later than the other 97% of the class combined.

Another study was done by Harvard Business School on the financial status of its students 10 years after graduation. Check out these results!

27% of them needed financial assistance
60% were living paycheck to paycheck
10% were living comfortably
3% were financially independent

Lets look at those numbers in detail:

Guess who had no goal setting process in their lives? Yep, the 27% who need financial assistance.
Who had basic goals, taking life day by day? That would be the 60% that are living paycheck by paycheck.
Some knew where they were going to be in the next five years. They are now living comfortably and make up the 10%.
For those that had written goals and the steps required to reach them, they make up the 3% that are financially independent.

Break your goals down into 52 weeks or 12 months. Write down step by step on how you are going to achieve them. Find a goal buddy, someone to keep you on track.

Need help with your goals? Triple R Marketing and Sales can help up fall in the 3% bracket with your businesses goals.

Want to increase your sales?

Matt Ruedlinger — Sun, 21 Feb 2010 23:34:34 +0000

Want to increase your sales? Of cource you do, and here are just a few areas you may want to review to make sure you are standing out, and not sticking out.

Products – Is there a need to improve quality, add new products or upgrades?

Service and Support – Can you improve your warranty?

Pricing – Can you cut cost, reduce prices, offer discounts, better terms or offer a guarantee?

Sales Force – Is there areas you can increase your products with more sales people, distributors, or retailers?

Advertising – Can you improve sales with a web site, brochure, promotional products or catalog?

People - Train your sales force in customer service. Learn ways to motivate your employees and distributors. Do your employees understand that voice mail is to help customers, not frustrate them?

These are just a few things that you can evaluate to increase sales. Make sure your company is communicating out in the market at all times. Here are some options:

Offer a toll-free telephone number

Web site address on all your materials and ads

Radio advertising and other publicity. Media coverage usually generates leads

Coupons - everyone loves a deal

Referral groups – help others and they will help you

Need help increasing sales? A company like Triple R Marketing and Sales can help you connect to your customers with all your products and services.

Do I need a logo?

Matt Ruedlinger — Thu, 07 Jan 2010 21:28:24 +0000

There is something that is extremely important to your new or existing business, and that is a logo. I have been asked several times “Why do I need a logo”. Before I get right into that answer, let me give you a little background on logos. Did you know the logo dates back to ancient times when merchants traded largely with illiterate populations? Businesses targeted their largest market with logos that symbolized their companies.

Ok, why do you need a logo? When you see the two golden arches, what do you think of? How about that swoosh, or the two red circles that look like a target. When these logo were first designed they were nothing more that lines and colors, but after time they grew with the companies and started representing what they stood for. The products and services that they offered, they branded themselves in the market different that all the others. That is why you need a logo!

Matt Ruedlinger

Do Promotional Products Work?

Matt Ruedlinger — Thu, 07 Jan 2010 21:11:55 +0000

A study was done by Baylor University on 20 Mary Kay beauty consultants, half of whom distributed promotional gifts (imprinted lint removers) to customers, the other ten offered no promotional gifts. Both groups then asked customers (200 in all) to refer their names of acquaintances.

Here are the results!

Salespeople who gave promotional gifts to there customers received 22% more referrals than salespeople who did not use promotional products
40% of the salespeople commented on how well the gifts were received by their customers.

In another study by the PPAI, a survey of business travelers at Dallas/Fort Worth Airport was conducted. More than 71% of travelers indicated they had received at least one promotional product in the last 12 months. The study also showed that respondents ability to recall the name of an advertiser on a promotional products was 76% compared to the recall of a print publication they had read, which was 53.5%.

Successful promotion campaigns don’t happen by chance! They must be carefully planned, taking into consideration the audience, budget, and the result to be gained.

Key to its success:

Define a specific objective.
Determine a workable distribution plan to a targeted audience.
Create a central theme.
Develop a message to support the theme.
Select a promotional product that bears a natural relationship to your profession or communication theme.
Don’t pick an item based solely on uniqueness, price or perceived value.

If it seems like a lot to consider, well it is! You need a qualified, reliable marketing agency consultant that can help you plan the best promotion for reaching your objective.

Matt Ruedlinger