Will Marketing Consultants Be Around in 3 Years?
Oct 6, 2019
When budgets get tight, marketing might seem like an easy thing to cut first, and business owners often adopt an “I can do it myself” mentality. People think they can read and do research on marketing techniques and become an expert quickly. But experience is key to understanding the trends and day-to-day realities of marketing, and for that reason, marketing consulting will become even more important over the next few years.
Marketing consulting is becoming more important every day.
Here’s a trend you may not have been aware of: 85% of video is now only read, meaning viewers are not playing the volume as they watch. This is particularly true on LinkedIn. If you’re running a business, it can be hard to stay on top of these quickly-changing trends and then know how to execute it. That’s why you need someone who has long-term experience and is engaging with marketing strategies and tactics daily to be part of your team.
Marketing consulting works best when businesses treat consultants as a member of the team.
Businesses and marketing consultants should work as partners. The best results come from collaboration between marketing consultants and businesses, so you can’t hand off your marketing projects and simply have an agency execute them. It’s important to make sure you have regular calls and check-ins to make sure your goals are being reached.
By working in partnership with your marketing consultant, you will be able to take advantage of their creative mindset and your expertise to find the best marketing approach for your business.
Thinking beyond sales
Increasing sales is the primary goal for most businesses. While the main goal of marketing is to sell more, marketing consultants can also help you establish other potential areas for growth. For example, if you have a list of your current clients, marketing consultants can identify other products you could sell to them, or potential partnerships with other companies to make it easier to access your products or increase your services.
Marketing consultants can help you create a differentiator for your business. By taking a unique approach to the market, you will increase sales.
Establishing marketing goals
The first step in working with a marketing consultant is defining what success looks like for you. Do you want brand exposure, impressions and clicks? Are you trying to bring more people to your website, or build awareness for your brand? These are all things that could be measures of success, and will vary depending on your business goals. It’s important to establish these goals with your consultant so they know your expectations for the partnership and ultimately, so they can assist you in accomplishing your broader business objectives.
To learn more about marketing consulting and finding your differentiators, visit https://www.triplermarketing.com/.